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Oh No! Not another Social Media Expert?!

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The last post I wrote focussed on Twitter. It was a tongue in cheek attempt to break down some of the confusion that surrounds my favourite Social Media platform and it was gratifyingly popular. A small section focussed on business use but really it was a more high level attempt to allay some of the fears residing in individuals making their first foray into this brave new world. [Read more…]

Filed Under: battleplan, Social Media, Twitter Tagged With: B2B, communications, Emperor's New Clothes, marcomms, Social Media, Strategy, Twitter

I just don’t ‘get’ Twitter

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How many times have you heard that?

People say it to me all the time about Twitter, generally accompanied with a sympathetic look that says “You’re a bit of a geek.”

So I try, again, to explain what it’s all about, and even to my own ears it sounds a bit rubbish, and the more I go on the more I feel myself shrinking, Alice-like, falling into the rabbit hole, trying and trying to climb out and make sense, and failing miserably.

To prevent further embarrassing stand-offs I’ve decided to retreat to my communication medium of choice: to write down my explanation to any future enquirers and hand out little pieces of paper with this URL scrawled on it when they ask.

So, what is Twitter?

[Read more…]

Filed Under: battleplan, Social Media, Twitter Tagged With: Business, How-to-use-Twitter, Ricky Gervais, Social Media, Stephen Fry, Twitter, Vodafone

My Top 10 positive changes for 2010

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I ended last year by tweeting my personal Top 10 positive changes that every business could benefit from considering.  Here’s a quick reminder so that I can look back on them and write about them in more detail over the coming weeks.  The order is incidental – literally what came to mind on each day – and in my opinion all of equal importance to business development and holistic communications.

[Read more…]

Filed Under: Business Development Tagged With: 2010, ABC costing, Business Development, collateral audit, Communications Strategy, Intelligent outsourcing, Positive Changes, Social Media, Top 10, website, WGACA

caring and sharing….

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My mum & dad obviously did a good job in dragging me up as (for an only child) I’m a great believer in sharing.  I’ve often thought that if hard cash were not the currency of choice in our modern world then I’d happily do what I do for free – *Pauses* – Let’s be absolutely clear here, I don’t do what I do for free but neither am I so miserly that I’d refuse even to talk to someone unless I thought there was ‘something in it for me’.

[Read more…]

Filed Under: Social Media Tagged With: Aggressive Listening, blogging, communications, Inca Digital, marcomms, Marketing, Marketing Services, PR, Social Media, Social Web, Thomas Baekdal, Twitter, Water Cooler Moment

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