For a long time now, whenever I’ve been discussing Social Media best practices with clients, there’s a brand that I champion, holding them in highest esteem thanks to their almost faultless record on Twitter. [Read more…]
Social Media in Practice
I’m always interested in reports and surveys about social media – who uses it, how they use it, what they expect of it and so on. BUT, I’m a bit of a cynic and often wonder about the metrics used, who commissioned the survey and why, and what the underlying interest was. [Read more…]
Another victory for Social Media…
I was poised earlier this week to write a ranty blog post. You know the drill…”This beggars belief…” and “Never have I been so disappointed with so-called customer service…” Venting is often the most cathartic way of exorcising those frustrated demons and I do love the occasional rant. [Read more…]
How authentic are you?
This post has grown from a seed planted in a Twitter conversation yesterday. In it I asked whether people have success running more than one Twitter account simultaneously. [Read more…]
Oh No! Not another Social Media Expert?!
The last post I wrote focussed on Twitter. It was a tongue in cheek attempt to break down some of the confusion that surrounds my favourite Social Media platform and it was gratifyingly popular. A small section focussed on business use but really it was a more high level attempt to allay some of the fears residing in individuals making their first foray into this brave new world. [Read more…]