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How to get Social Media right

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For a long time now, whenever I’ve been discussing Social Media best practices with clients, there’s a brand that I champion, holding them in highest esteem thanks to their almost faultless record on Twitter. [Read more…]

Filed Under: Social Media Tagged With: battleplan, Coca Cola, communications, Father Christmas, Innocent, Social Media

Social Media in Practice

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I’m always interested in reports and surveys about social media – who uses it, how they use it, what they expect of it and so on.  BUT, I’m a bit of a cynic and often wonder about the metrics used, who commissioned the survey and why, and what the underlying interest was. [Read more…]

Filed Under: battleplan, Social Media Tagged With: Data Gathering, Social Media, Survey

Another victory for Social Media…

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I was poised earlier this week to write a ranty blog post.  You know the drill…”This beggars belief…” and “Never have I been so disappointed with so-called customer service…” Venting is often the most cathartic way of exorcising those frustrated demons and I do love the occasional rant. [Read more…]

Filed Under: observations, Peabee72, Social Media, Twitter, Working Days Tagged With: customer service, offshore call centres, trainline.com, Twitter

How authentic are you?

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This post has grown from a seed planted in a Twitter conversation yesterday.  In it I asked whether people have success running more than one Twitter account simultaneously.  [Read more…]

Filed Under: battleplan, Social Media, Twitter Tagged With: Multiple IDs, Social Media, Twitter

Oh No! Not another Social Media Expert?!

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The last post I wrote focussed on Twitter. It was a tongue in cheek attempt to break down some of the confusion that surrounds my favourite Social Media platform and it was gratifyingly popular. A small section focussed on business use but really it was a more high level attempt to allay some of the fears residing in individuals making their first foray into this brave new world. [Read more…]

Filed Under: battleplan, Social Media, Twitter Tagged With: B2B, communications, Emperor's New Clothes, marcomms, Social Media, Strategy, Twitter

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