Let’s cut to the chase. Professional content creation forms the backbone of any marcomms strategy and producing it consistently is hard work. Many businesses start off with the best of intentions, often freeing up time and resource from other areas, but this always drops off over time, and with it any traction you’ve started to acquire.
We often come in to help after brands have already tried the DIY route, sometimes getting stuck in a cycle of handing off content creation either to the person who’s ‘good at social’ or who has ‘most capacity’ at that time. Neither of those are ideal solutions for long-term content creation.
Here’s what we often find when we do an initial audit:
- No brand or comms guidelines
- No content planning
- No robust sign-off or crisis protocols
- No insights or learnings fed back in
- Risk aversion to the point of paralysis
- Account management handed to someone on top of their existing job
- No budget for paid and an overestimation of what organic can do
What can Battleplan do?
Your content needs to be tailored to your audiences, and has to work hard consistently to stand out. That means thinking holistically and addressing every element, never forgetting the most important question of all – WHY?
Everything starts with a conversation. We want to hear about your business, and we really want to get to the heart of your ambitions for it. We’ll tailor our services to suit your needs and we’ll deliver, and keep delivering on our promises.
We won’t waste your money. We’ll be honest from the outset about what you need and what we can do for you. We won’t pull any punches and you’ll need to be prepared for that. We’re not here to flatter you into spending more money with us – we’re here to make things work that may not have been working before, and that sometimes be uncomfortable to face, but ultimately you’ll find it refreshing and you’ll enjoy our good-humoured approach to getting things done.
Interested in hearing what clients have said? Take a look.
Have a browse of our content gallery with just a few examples of what we regularly produce for clients. Content that takes brand and visual identity into account, along with accessibility and the need to create ‘thumb-stopping moments’:
