What is Social Media?
Social media has been around for long enough now to be an accepted and fundamental part of the communications mix. It’s the natural meeting point of Customer Service and Public Relations and there are very few businesses out there that who haven’t, at the very least, given serious consideration to how they should be using it.
I work with companies (and individuals) to maximise the positive impact of social media and mitigate the negative. Many companies simply don’t communicate effectively with their customer base, and part of what I do is work to educate and inform, bridging the gaps in understanding and communications.
Getting it Right
Getting your social media voice ‘right’ is critical. You get limited time and space in the fast-moving environment of social media, so it’s essential that you make meaningful and appropriate connections. Here’s my 3 top tips for getting social right. If any of the following don’t feel wholly familiar to you, get in touch today and I’ll get you on the right track.
- Always lead with the ‘why’
- Your customer base deserves authenticity
- Your brand account is not the place to share personal opinions
Crisis Comms
The reality of social media is that it’s the coal face. The place where your brand and reputation will live or die. Anyone who’s using social purely for marketing without integrated comms is destined for one hell of a fail at some point. In a crisis situation, and actually in ANY situation, ensuring that you’ve got a social marcomms strategy in place and the right expertise driving it can be the difference between your reputation, and your business, surviving or not.
Putting the Social In…
I build successful social media profiles for my clients thanks to a combination of skills and expertise in marketing communications, content creation, campaign management, copywriting and PR. I’ve directed and managed accounts with audience sizes that range from hundreds to hundreds of thousands of people, and the basic tenets remain the same. I approach every social challenge with the same core attitude:
- Respect your audience – get to know them, their needs and their pain points
- Listen, engage, learn and deliver engaging content laced with compassion, authority and wisdom.
- Test and learn – be willing to evolve and grow
Social Media Management
A shocking number of brands continue to mismanage their social, thinking that this professional service can be delivered by inexperienced people sitting at the end of the communications chain. Those who are succeeding have woken up to the fact that good social media management is worth paying for. Ask yourself:
- Do you ever ignore comments on social media because you don’t know how best to handle them?
- Are your competitors moving ahead of you in the social arena?
- Are you satisfied with your social media performance? Are you giving it the attention it deserves?
We can tailor our social media support and direction to suit your needs. We’re hugely experienced in creating and maintaining a successful social media presence for all sorts of different businesses.
If you’re thinking that it’s time to engage with professional social media management and free up some of your time – get in touch – we’re here to help!
