What is Social Media?
Chances are we all know the answer to this now – social media has been around for long enough now to be an accepted and fundamental part of the communications mix. It’s the natural meeting point of Customer Service and Public Relations and there are very few businesses out there that who haven’t, at the very least, given serious consideration to how they should be using it.
We work with companies (and individuals) to maximise the positive impact of social media and mitigate any negative. Too many times we are witness to companies either too scared or too busy to communicate effectively with their customer base, and part of what we do is working to educate and inform, in order to bridge all of the gaps in understanding and communications.
Getting it Right
Getting your social media voice ‘right’ is critical. Don’t make the mistake of thinking that just because social media appears to be an informal arena, it’s okay to be slap dash – it’s really not. There is limited time and space in the fast-moving environment of social media, so it’s essential that you make meaningful and appropriate connections. Underestimate the importance of the person (or team) creating and delivering your social content at your absolute peril.
This is where social media can come into its own. People often think of social as being the ‘soft’ place, and it can be. But in reality it’s the coal face. The place where your brand and reputation will live or die. It’s the first place people will turn for up-to-date information and to shout loudly about issues. It’s essential that your social media is integrated with your comms at the highest level. In a crisis situation, ensuring that you’ve got a social strategy in place and the right expertise driving it can be the difference between your reputation surviving or not.
Putting the Social In…
We build successful social media platforms for our clients thanks to a combination of skills and expertise in communications, campaign management, copywriting, PR, and content creation. We’ve managed accounts with audience sizes that range from hundreds to hundreds of thousands of people, and the basic tenets remain the same regardless. We approach every social challenge with the same attitude – respect your audience, listen, engage, learn and deliver engaging content with compassion, authority and wisdom. We bring an unflappable attitude, brimming with good humour to social – essential in this arena.
- Are you aware of the importance of social media and the impact that it can have?
- Are you properly prepared for the prospect of communicating directly with your consumer / customer base?
- Do you need guidance from a professional as you embark on your social journey?
Already socially active?
- Are you satisfied with your social media performance? Are you giving it the attention it deserves?
- Do you ever ignore comments on social media because you don’t know how best to handle them?
- Are your competitors moving ahead of you in the social arena?
We can tailor our social media support and direction to suit your needs. We’re hugely experienced in creating and maintaining a successful social media presence for all sorts of different businesses. So whether it’s a single Facebook or Twitter account you need, or a multi-faceted social media presence, you’ve come to the right place.
If you’re thinking that it’s time to engage a professional and free up some of your time – get in touch – we’re here to help!