The rise of the kindle, e-reader and iPad, in partnership with the burgeoning blogging army, social media and online content adds serious weight to the argument for the long predicted forecast of ‘The Paperless Society’ becoming a reality. Gordon Brown has announced a suite of changes to increase efficiencies and reduce the need for printed output and, although his plans undoubtedly are more fiscal than ecological, does this pre-empt another attempt to reduce us all to a nation of screen tappers? [Read more…]
I’ve talked before about my ‘working arrangements’ and the upshot of this style is that I’m often working when sensible folk are catching up on Sky+ / Facebook / Twitter / the pile of books on their bedside table (delete as…). Those who know me well will argue that I manage to put in a fair shift on FB/Twitter but that’s more to do with typing speed and availability of iPhone than commitment to the cause.
Working at night is a strange one, being freelance already places you in that vortex of self reliance, often paralysed by the absence of ‘water cooler’ moments to gain perspective. Someone much more talented than me put it perfectly this week (on Twitter) RT @susanorlean “Being a writer requires an awkward balance of utter confidence and abject insecurity. Both necessary, neither sufficient.” followed up with RT @susanorlean “You do need the nerve to think you have something to say, but also the humility to listen, and the neediness to want to be heard.” So, so true and somehow working antisocial hours makes you feel even more of a pariah in social / business commentary terms, which is why I have to work hard to develop skills that keep me current and relevant and useful on the 2009/10 marketing communications tour.
Ultimately for me, it comes down to two things:-