Battleplan Creative

Communications with Purpose

Not LinkedIn? oo-ar-ya? (and other stadium chants..)

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Still thinking that LinkedIn is just for recruitment agencies and social media addicts? Go sit on that naughty step and think again.

If you’re trying to make new contacts the chances are that they’ll look you up on LinkedIn first.  Google searches typically throw up LinkedIn profiles amongst the top hits and you need to ensure that you’re not unwittingly damaging your reputation by your absence.  It could be that as you use it more extensively you realise that you are indirectly linked to potential clients, making it an invaluable networking tool. [Read more…]

I'm a Creative, not an Investment Banker!

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Occasionally I’m asked to jump in on speculative pitches for work. Often these are based around design – a number of different concepts are worked up and presented to a prospective client, along with a spiel on how and why the concepts were created.

These types of pitches seem to be par for the course working in creative services, but they have never sat easily with me.  Years ago I was negotiating a PR contract with a potential client.  They were happy with our credentials, impressed with our client list and confident that we were the right company for them,  then they asked if we’d work for free for a month before signing contracts – just to prove ourselves. [Read more…]

The Clear Desk

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In the days when I worked for a large company, in an air-conditioned office, with a kitchen and a coffee machine *sigh*, there were certain rules that were expected to be adhered to.  The corporate world comes with caveats, rules of engagement and expectations that have slipped since I’ve worked for myself. [Read more…]

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