Still thinking that LinkedIn is just for recruitment agencies and social media addicts? Go sit on that naughty step and think again.

If you’re trying to make new contacts the chances are that they’ll look you up on LinkedIn first.  Google searches typically throw up LinkedIn profiles amongst the top hits and you need to ensure that you’re not unwittingly damaging your reputation by your absence.  It could be that as you use it more extensively you realise that you are indirectly linked to potential clients, making it an invaluable networking tool. [Read more…]