Even if you’re the most resolute of anti-resolutionists, the New Year brings with it an inevitable period of reflection. As we stumble out of our ‘mint-matchmakers and mince-pies’ flavoured haze, pack away the decorations for another year and remember that there is life outside of the TV screen, we take a look at the to-do list and need to stop and think before jumping feet-first into new projects.It’s important to give yourself some time right now. Not in an overly navel-gazing, self-indulgent way, but in a realistic: ‘What did we get right and wrong last year?’ kind of way.
Personally I’m very aware that I need to fine-tune this year and spend more time on my own housekeeping and maintenance. Having spent all of last year taking care of successfully marketing other businesses I began to squeeze my own marketing time and found less and less time to dedicate to it. If I’d let that trend continue I’d be beginning the new year with absolutely nothing to do.
Thankfully I was able to correct my own errors and we’re starting this year with a number of new and exciting projects, as well as continuing to grow the profiles of our existing clients. I’ll be posting more regular updates here on where we are and what our clients are up to, demonstrating how the same basic tenets of good marcomms and creativity can be applied to any business in any industry and we’ll be continuing to provide our popular weekly twitter tips emailers for anyone needing a little friendly steer into social media.
In the meantime, Happy New Year to you. If you’ve made resolutions I hope you manage to keep them for at least a week, and if you haven’t – I like your style.
Paula
