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3 web writing rules you need to know…

October 3, 2013 by Paula

1

Rules? What Rules?

Okay, so we’ll admit to getting you here under false pretences. But being a little disingenuous was the whole point of this. If you’re busy googling  something along the lines of ‘web writing rules’, you need to stop right there, give yourself a little shake and question why you’re thinking that google holds all of the answers. Of course, if you’ve googled it and found this post then, in a serendipitous fit of karma you’ve hit the jackpot. Read on…  [Read more…]

Filed Under: copywriting

Driving past the Well-Hung Curtain Company…

September 25, 2013 by Paula

… and this occurred to me:

Startups_revise

 

 

 

 

Filed Under: shorts

Pornoflague you say? How very 21st Century chic…

September 17, 2013 by Paula

As you might know, some of my work has a fishing bent. When describing the fishing industry as a whole, I’d say it’s male-dominated at the best of times and downright mysogynistically uncomfortable at the worst.

That said, some of my best friends are anglers (I say that without irony) and I very much enjoy what I do. [Read more…]

Filed Under: News

You said WHAT on Twitter?!

September 12, 2013 by Paula

Jessie_shocked

Twitter is a mecca for the disposable comment. It’s easy to get involved in what you think is a relatively private conversation and forget that you’re sitting in the online equivalent of a busy pub on a Friday night.

We all have foot-in-mouth moments in life and, arguably, if you’re representing yourself online it’s a moment (or more) of embarrassment that you’ve got to deal with the best way you can. [Read more…]

Filed Under: Twitter

3-2-1… and we’re back in the room

September 9, 2013 by Paula

The three-ring-circus that is the school summer holidays has come to an end and we’re still recovering from having managed to take a good chunk of August ‘off’.  Partly a lifestyle choice and partly through necessity, there’s a great deal of good to come from having some down-time. It gives us all perspective that you just can’t achieve when you’re nose to the grindstone 24/7, and for creative types that free thinking time makes for a head full of ideas just waiting to be capitalised on now. [Read more…]

Filed Under: News

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