Battleplan Creative

Communications with Purpose

  • Services
    • Social Media
    • Content Creation
    • Consultancy Services
    • Get a Quote
  • About Battleplan
    • Client Testimonials
    • Your Battle Plan
    • Blog

Be Different

by

You might have noticed that there’s at least one other business or individual doing what you do. There’s probably a lot more than one…

Your challenge is to define yourself in terms that differentiate you from them.

Why should I (a customer/client) come to you for X (product/service)?

It could be that it’s your product offering that sets you apart. It could be the way that you deliver that product or service. It could be YOU, your unique personality that clinches it.

Whatever it is, the way you define and communicate your differences will form the basis of shaping your brand.

In simple terms:

Step 1: Define your differences

Step 2: Embrace your differences and lace them through your marketing strategy

Step 3: Repeat Steps 1 and 2

Don’t get complacent. Times change; expectations change; you will change. Continuously assess what it is that defines and differentiates you and maintain an ongoing dialogue with your customers/clients to communicate it to them.

Be_Different

Filed Under: B for Battleplan, Business Development

Let’s talk!

  • E-mail
  • Instagram
  • LinkedIn

  • Client Testimonials
  • Contact us
  • Blog

Copyright © 2023 • Battleplan Creative • All rights reserved. Privacy Policy