The 2013 TV talent search starts here!

Crabtree’s back for more! Toast Entertainment Group has announced its plans for series 2 and we’re partnering with them to direct the new campaign to find Britain’s young angling talent. In ‘Fishing in the Footsteps of Mr. Crabtree – The Quest’, presenter John Bailey will bring viewers back into the world of Crabtree, but this [...]

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The latest Crabtree News…

We’ve just completed another mobile-friendly newsletter campaign for Mr. Crabtree filled with value-added content that keeps readers reading (rather than unsubscribing!), traffic-boosting links back to their website and plentiful social share options. Click the image below to view in your browser. For more info on how we can do this for you and your business, [...]

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We’ve Moved!

Greetings from the new HQ of Battleplan Creative. We’ve spent the best part of this month moving into our new offices – obviously most of that time has been spent waiting for the phone line and broadband to be connected *grinds teeth*, and today a very nice man came and did exactly that. So, now [...]

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Auf Weidersehen Wien!

We’ve finally caught up on our sleep after completing another successful ECR congress meeting for Carestream. Spending a week in the beautiful city of Vienna comes with its own set of frustrations – we spend most of the time in the Austria Centre or in post-production, editing and uploading customer videos to make sure that [...]

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Flying the Crabtree Flag

With series 1 of Fishing in the Footsteps of Mr. Crabtree completed we get a (brief) chance to reflect on the last 12 months working collaboratively with Toast Entertainment Group and Mr. Crabtree Ltd. This weekend will mark the production’s wrap party, and it’s a good time to take a breath and reminisce on some [...]

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The Search for ‘Peter’ Finalists’ videos….

Here they are, they finalists for The Search for ‘Peter’. They’ve all gone off and made a video telling us why they think they should appear in our new series ‘Fishing in the Footsteps of Mr Crabtree’ broadcasting Autumn 2012. They’re a fabulous bunch of kids and frankly we’re very happy that it’s not us [...]

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A face for radio

Today I made my radio debut.  That’s  ‘sat in a studio’ radio as opposed to ‘hogging the mic at a charity event’ radio. I’m much more used to being behind the scenes, very happy to coach others in how to address a camera, or a microphone (you know what they say about ‘those who can’t’), [...]

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Fishing for a TV star

The Search for ‘Peter’ Mr. Crabtree goes fishing, written by the late Bernard Venables, began life in the Daily Mirror where it was serialised for over 25 years.  It remains the largest selling fishing book of all time. The Mirror Group, in conjunction with Toast Entertainment Group, the Angler’s Mail and Anglers’ net is launching [...]

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A Partnership with Save the Children

International women’s website In the Powder Room is partnering with Save the Children on its #PassItOn outreach campaign. The intention is to help save 4 million children’s lives through the global adoption of a vaccination program being debated at a summit hosted by David Cameron in London on June 13th 2011. Save the Children is [...]

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Giveaways Galore In the Powder Room

Newly launched international women’s website In the Powder Room is running a month of back-to-back fabulous giveaways for its global audience.  Kicking off with the sold out NIP+FAB range, the swag-bag giveaways have seen women flocking to the site eager to nab themselves a freebie. Editor in chief Gigi Eligoloff says:” We place high expectations [...]

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