Newly launched international women’s website In the Powder Room is running a month of back-to-back fabulous giveaways for its global audience. Kicking off with the sold out NIP+FAB range, the swag-bag giveaways have seen women flocking to the site eager to nab themselves a freebie.
Editor in chief Gigi Eligoloff says:” We place high expectations on the brands we work with and want to ensure that we’re giving our readers something different. There’s also a minimum prize value of £150 each time since we know our readers are time poor we don’t want to waste their time unless it’s for something they will really, really love.”
This week the site is running a superb giveaway; a ticket to the sold out women’s conference Cybermummy and a two-night stay in the swanky Hoxton Hotel, London. “This is the date in the social calendar for Britain’s expanding online women’s community and we wanted to give one Cinderella the chance to go to the ball “ said CEO John O. Morisano.
In the Powder Room is internationally renowned for its content. Irreverent, often controversial and always fantastically well penned, the site is written by women for women and enjoys visits from tens of thousands of women every month. The product of a successful merger between Powder Room Graffiti and MumsRock, In the Powder Room facilitates the convergence of a growing international writing community that is simply unrivalled.
CEO, Johno Morisano says: “At the core of it In the Powder Room is a truly open network. Anyone can join the community, submit an article for consideration or engage with our many debates on the site or via Facebook or Twitter – we’re here to hold up a mirror to our users, and we’re getting it right.”
This generous streak is set to continue – In the Powder Room users can look forward to competitions for a feature-rich laptop, beauty products and much more in the weeks ahead.
For press enquiries please contact:
Johno Morisano in the US at +1 (212) 995-2222 or firstname.lastname@example.org
Paula Battle in the UK at +44 (0) 744 0656 or email@example.com
About In the Powder Room
PRG Media, Inc. (PRG), the parent company of In the Powder Room, was founded by US investor and entrepreneur Johno Morisano and former London City executive and blogger Diane Hayman in 2009.
In the Powder Room launched March 9th with a newly refined editorial offering. Recognising that approximately 81% of all women who make up this demographic are mums (or moms depending on your regional affiliation), In the Powder Room has addressed the needs of its audience who are still actively parenting by completing a transaction to acquire the edgy and irreverent UK-based MumsRock.com.
In the Powder Room is the premier social media and entertainment space for women who want to share their stories, reviews and ideas with a global group of like-minded individuals. It provides a meeting place for women to truly exchange their wants, likes, desires, trials and tribulations in an open and honest forum. With the typical reader leaving the 18-34 demographic behind, the site’s editorial focus is on the essence of being a grown up woman in a connected world.
In the Powder Room is the global spot that women rock.