International women’s website In the Powder Room is partnering with Save the Children on its #PassItOn outreach campaign. The intention is to help save 4 million children’s lives through the global adoption of a vaccination program being debated at a summit hosted by David Cameron in London on June 13th 2011.
Save the Children is sending 3 high profile women to follow the Cold Trail; the journey that a vaccine makes from the capital to get to the most exposed, rural areas of a developing nation. This journey is beset with logistical problems and the STC ambassadors will be reporting back on the challenges they face.
