Let’s cut to the chase. Professional content creation forms the backbone of any marcomms strategy and producing it consistently is hard work. Many businesses start off with the best of intentions, often freeing up time and resource from other areas, but this always drops off over time, and with it any traction you’ve started to acquire.
I often come in to help after brands have already tried the DIY route, sometimes getting stuck in a cycle of handing off content creation to a variety of different places who have capacity at the time, never quite meeting their needs for effective and compelling content.
Here’s what I often find during an initial audit:
- A lack of brand or visual identity guidelines (or a culture that accepts them being ignored)
- No content planning
- Flimsy sign-off protocols
- ‘No time’ for insights
- No mitigation strategy, risk assessment or preparation for crises
- Risk aversion to the point of paralysis
- Content creation as an add-on to existing roles
- No budget for advertising and an overestimation of what organic content can do
- Over-reliance on generative AI without human intervention
What can Battleplan do?
Your content needs to be tailored to your audiences, and has to work hard consistently to stand out. That means thinking holistically and addressing every element, never forgetting the most important question of all – WHY?
Everything starts with a conversation. I want to hear about your business, and really want to get to the heart of your ambitions for it. I’ll tailor my services to suit your needs and I’ll deliver, and keep delivering, on my promises.
I won’t waste your money. I’ll be honest from the outset about what you need and what I can do for you. I won’t pull any punches – I’m not here to flatter you into spending more money with me – I’m here to make things work that may not have been working before, and that can sometimes be uncomfortable to face, but ultimately you’ll find it refreshing and you’ll enjoy my good-humoured approach to getting things done.
Interested in hearing what people say about me? Take a look.
