If it’s something you’ve already made an attempt at you’ll know how arduous and time-consuming it can be trying to feed the content machine. Many businesses start off with good intentions, freeing up time and resource from other areas, but this soon drops off, and with it any traction you’ve started to acquire.
I’ll work with you to plan content both from a BAU (business as usual) and campaign perspective. Looking at and planning for the most appropriate level of ongoing support for your channels. This could be a full-service approach where I plan, create and publish your content, or a one-day workshop where we work together to brainstorm ideas and approaches that you then run with (or something in-between). I’ll deliver the flexibility you need to suit your budget and resource level.
Looking for fabulous social content?
The social media world is noisy and cluttered. Your content has to consistently stand out. I call it creating ‘thumb-stopping’ moments, and in the social sphere that means thinking about your content holistically and addressing every element from share text to graphics, not forgetting the most important question of all – WHY?
Are you keeping your website fresh?
Your website is not a static creation. It’s your shop window and, like every display, it requires ongoing input, tweaking and updating. This ensures that it’s relevant to your audience, and that it’s seen by search engines and, in turn, more people you want to attract to it.
Creating a blog is an excellent way of building traffic, adding value to your brand, and optimising your site in search-engine rankings. If you’re a business with an existing website, I can work with you to integrate a blog into your existing set up. Check first that your current website is mobile responsive – if it’s not, I can help you make that conversion first. If you’ve already got a business blog that you know you’re not using effectively, I can help with that too. Talk to us about our content planning and creation services.
Looking for professional copy?
As a professional copywriter, I’ll produce engaging content that fits sublimely with your existing communications strategy, targets your audience and speaks in your voice, transforming the overall feel of all of your collateral.
I can provide engaging content for businesses big and small. It’s the ideal way to keep your website current and your content refreshed (and if you’re looking to go further with SEO and optimising your presence online, I’ll be happy to introduce you to SEO specialists Granta – my partner in that field.)
Get in touch today to find out how I can help you.